Disclosure: My work with the Wild Equity Institute

January 19, 2010

I’ve been helping a San Francisco nonprofit organization establish itself on Twitter, and in the spirit of full disclosure I want to explain my relationship with the group.

The nonprofit I’m working with is called the Wild Equity Institute. You can find WildEquity’s Twitter account at twitter.com/WildEquity. Wild Equity’s mission is to build “a healthy and sustainable global community for people and the plants and animals that accompany us on Earth.” Wild Equity Institute logo

My work with Wild Equity has been done completely pro bono. That is, I received no compensation for it and I have no economic relationship with WEI. I think Wild Equity deserves the opportunity to be on Twitter and part of the reason I chose to help the group is that I previously knew its executive director, but the fact that I helped it get started on Twitter shouldn’t be construed as a blanket endorsement of everything the Wild Equity Institute does.

If you would like to know more about my work with the Wild Equity Institute, or if you are connected with a nonprofit organization that would like to know more about how to get into Twitter without a big investment of funds and staff time, please call me at 415-685-3428.

Follow the Wild Equity Institute on Twitter.

Follow Tom Prete on Twitter.


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I love Twitter, but I hate this book

December 15, 2009

I put off writing this review of “140 Characters” for far too long. The problem is, I love Twitter but I hate this book.

I think part of my problem with “140 Characters: A Style Guide for the Short Form” is due to its subtitle. The truth is, it’s not much of a style guide.

‘140 Characters’ isn’t about how-to help

140 Characters: A style guide for the short form

140 Characters: A style guide for the short form

In the 12 years I worked in newspapers, I turned to the Associated Press Stylebook for advice on everything from the difference between Baptists and Lutherans to the correct way to note the caliber of pistol ammunition. I still keep the stylebook close at hand. But the AP Stylebook is a practical, no-nonsense guide to how to construct discrete elements of whatever it is you happen to be writing, regardless of whether it’s a serious analysis of international monetary systems or a column about a new cartoon show on TV. It spends little space trying to inspire writers to write, encouraging them to be creative or gushing about the joy of being a journalist. Even the AP’s Guide to News Writing is more “how to” than “how marvelous.” “140 Characters,” on the other hand, seems mostly concerned with convincing the reader of the unbearable wonderfulness of using Twitter.

I love Twitter. It’s interesting and informative — dare I say wonderful? — and I use it every day. I really wanted to like this book, but I don’t have any time for 179 pages of syrupy evangelism for Twitter. If “140 Characters” had been subtitled something such as “Find your voice on Twitter” and presented as an inspirational tome, the book might have been easier to swallow and might have been more clearly targeted toward the kind of people who go to writers’ groups to talk about how great it is to be a writer.

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