This morning, the San Francisco weekly newspaper SF Weekly tweeted thusly: “We Hate to Pick on the Chronicle When It’s Down — But Is Anybody Proofreading? http://tr.im/gLPB”. Now, even though I make my living helping smart people look smarter by editing their writing, I
understand that mistakes happen to everyone, so I won’t needle the Weekly too much about something I found in its Feb. 4, 2009 edition. But it is funny, so I have to point out that either someone at the Weekly or one of its advertisers needs to look to its own mistakes.
On page 12 of the Feb. 4 SF Weekly, I noticed an ad for a medical marijuana establishment. The ad features a photo of a young businessman, apparently in an attempt to show that a “typical stoner” isn’t who one might think it is. But there’s something wrong. A scan of the ad is included in this post, linking to a bigger version on Flickr. Bragging rights go to the first person who comments explaining what’s wrong with the ad.
And to be fair, it’s likely that this error is the advertiser’s fault, but someone at the Weekly could have caught it before it went to press.